Tutor: Barny Morris, Associate Professor, Birmingham City University Contact: barny.morris@bcu.ac.uk Credit: 3 Course Philosophy & Aims The course uses theory from Services Marketing, Service Design and Design Thinking to provide the conceptual framework or underpinning that stud...

Tutor: Barny Morris, Associate Professor, Birmingham City University Contact: barny.morris@bcu.ac.uk Credit: 3 Course Philosophy & Aims The course uses theory from Services Marketing, Service Design and Design Thinking to provide the conceptual framework or underpinning that students will apply to their chosen case study organisation, contributing to the core vision of the programme. Study Mode Self Directed Learning.