课程名称：酒店管理概论（双语） 课程概况： The course is designed to introduce students to the scope of the hotel industry and the organizational structure and operational mechanics . It also provides an overview of the operation of hospitality facilities. Understanding the scope of the industry involves understandin...

课程名称：酒店管理概论（双语） 课程概况： The course is designed to introduce students to the scope of the hotel industry and the organizational structure and operational mechanics . It also provides an overview of the operation of hospitality facilities. Understanding the scope of the industry involves understanding who the major players are and what market segments their brands serve. Students gain an understanding of how work is performed and how activities are coordinated. Objectives: Analyze investment trends and hotel development patterns by international hospitality firms, and identify emerging in China and overseas markets for hotel development. Understand the socio-economic impact of developing hotels in developing countries. Appreciate the integration of tourism and the hospitality industry within national policies and plans. Understand hotel management functions, such as human resources management, cultural diversity management, hotel marketing, financial control, accounting and taxes, and technology applications. Develop an understanding of internet marketing tactics and strategies. Identify potential career development opportunities through structured hotel management internship program